Effective date: January 1, 2026 · Last updated: January 1, 2026
This Privacy Policy explains how HORIZON PURPOSE SDN. BHD. (“ZOVA,” “we,” “us,” or “our”) collects, uses,
shares, and protects information when you use the ZOVA - Elevate Your Life app and related services (the “Service”).
What we collect
Account info, app usage data, device identifiers, and health-related inputs you choose to provide (e.g., workouts, nutrition logs, meditation activity).
What we use it for
To provide and improve the Service, personalize plans, secure accounts, process subscriptions, and comply with legal obligations.
1. Information We Collect
1.1 Information you provide
Account information: name, email, login credentials, and profile settings.
Health & lifestyle inputs (optional): fitness goals, workout logs, nutrition logs, weight, sleep notes, meditation sessions, and other data you enter.
Support communications: messages you send to customer support.
Device data: device model, OS version, language, time zone, and unique identifiers (as permitted by platform settings).
Approximate location: derived from IP address for security, fraud prevention, and basic analytics.
1.3 Information from integrations (if enabled)
If you choose to connect third-party platforms (e.g., Apple Health, Google Fit, wearables), we may receive data you authorize
through those integrations. You can disconnect at any time in settings.
2. How We Use Information
Provide core features (workout plans, meal planning, meditation guidance) and personalize recommendations.
Process payments and manage subscriptions (via app store or payment partners).
Improve the Service, debug issues, and develop new features.
Communicate with you about updates, security alerts, and support requests.
Protect the safety, security, and integrity of the Service (fraud prevention and abuse detection).
Comply with legal obligations and enforce our Terms.
3. Legal Bases (EEA/UK/Similar Regions, if applicable)
Where required, we process information under the following legal bases:
Contract: to provide the Service you request.
Legitimate interests: to secure, maintain, and improve the Service (balanced with your rights).
Consent: for optional data sharing/integrations and certain marketing where required.
Legal obligation: to comply with applicable laws.
4. How We Share Information
We do not sell your personal information. We may share information with:
Service providers: hosting, analytics, customer support, and payment processing (acting on our instructions).
App stores & payment platforms: to process purchases and manage subscriptions.
Legal and safety: when required by law or to protect rights, safety, and security.
Business transfers: in connection with a merger, acquisition, or asset sale (with notice as required).
4.1 AI Data Collection and Sharing (With Authorization)
The system may share basic fitness profile information, such as height, age, weight, fitness goals, and habits, with third-party AI services after user authorization. This includes non-sensitive data only.
This data will only be sent to ChatGPT.
User authorization is required before any data is sent.
5. Analytics & Cookies
We may use analytics tools to understand how the Service is used and to improve performance. Cookies may be used on any web
components of the Service. You can control certain data collection via device settings, including resetting advertising identifiers
or limiting tracking (where supported).
6. Data Retention
We retain information for as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements.
Retention periods vary based on data type and legal requirements.
7. Security
We use administrative, technical, and physical safeguards designed to protect your information. However, no system is 100% secure.
You are responsible for maintaining the security of your account credentials.
8. Your Choices & Rights
Access / update: you can review and update certain information in the app settings.
Delete: you may request deletion of your account and associated data, subject to legal exceptions.
Opt-out: you may opt out of marketing communications where applicable.
EEA/UK rights: you may have rights to object, restrict processing, or data portability.
California and similar regions: you may have rights to know, delete, or correct certain data (as applicable).
9. Children’s Privacy
The Service is not intended for children under 12. We do not knowingly collect personal information from children.
If you believe a child has provided personal information, contact us to request deletion.
10. International Transfers
If you access the Service from outside the country where our servers are located, your information may be transferred and processed in other countries.
Where required, we use appropriate safeguards for cross-border transfers.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If changes are material, we will provide notice through the Service or as required by law.
Your continued use after the effective date means you accept the updated Policy.
12. Contact
If you have questions or requests regarding this Privacy Policy, contact us at:
Email: support@horizonpurpose.com
Company: HORIZON PURPOSE SDN. BHD.
Address: SUITE 13A-2, LEVEL 13A, Menara TCM, 215, Jalan Tun Razak, 50400 Kuala